Andrew: Yeah, this beer by Dogfish Head, called Celest-jewel-ale is kinda gimmicky. It’s sorta funny, but you’re selling this beer and making money and it’s a gimmick. I guess it has salts in the dust that impart flavor, so I won’t totally write it off:

Celest-jewel-ale is made with lunar meteorites that have been crushed into dust, then steeped like tea in a rich, malty Oktoberfest. These certified moon jewels are made up primarily of minerals and salts, helping the yeast-induced fermentation process and lending this traditional German style a subtle but complex earthiness. (Or is it mooniness?)

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• Dogfish Head’s ‘Celest-jewel Ale’ Is Made Of Moon Dust (halyardconsulting.com)
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